Digital Marketing — Connected Exercise Path

Begin with evidence and a useful result

Choose one audience and an offer you can describe truthfully. Use Landing Page Brief to connect its problem, promise, supporting evidence and next action. If the evidence is only a hypothesis, label it and decide what you need to learn. A completed brief does not prove demand.

If turning the audience, offer and evidence into a request is unfamiliar, see Ask for What You Want.

Carry the work into the next step

Carry the approved audience, offer and evidence into Ad Copy Builder. Keep the landing-page promise and ad promise consistent. Review claims, the call to action and the proposed test before using the material. If the critique exposes a weak offer, revise the brief first and recheck the ad; stronger wording cannot repair unsupported value.

Use only the support you need

LinkedIn Profile Optimizer is optional practice in communicating to a specific audience. It is a separate personal-profile task, not a prerequisite for launching an offer. You decide whether a profile is useful to this work.

Open the exercises

• Ex15 — Landing Page Brief
• Ex14 — Ad Copy Builder
• Ex04 — LinkedIn Profile Optimizer

Follow the selected exercise’s instructions and checks; you choose which corrections to use.

This is alpha material. Report unclear instructions or errors through a public issue or email help@bigleverinstitute.org. Share only redacted or fictional material.